An article about MS's appointment of a marketing executive for their server line.  Emphasis mine:

One long-time Microsoft analyst who requested anonymity, is not sure Microsoft should follow the Office System model, however. "The whole Office and Windows Server System [message] I think is confusing. Which system does Exchange belong to? I am not sure that the Office System launch was all that impressive either," he noted.
But nearly everyone agrees there is room for improvement on the server marketing side, especially since the perception is that IBM Software has out-marketed Microsoft in e-business servers.
Link: CRN: Microsoft Taps Lees To Lead Concerted Windows Server Marketing Push >

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