Inbox - the email event
June 2 2004
Busy morning here at Inbox
2004. Looks like a few hundred
attendees, from across the spectrum of messaging vendors and IT organizations
interested in messaging.
Bright and early at 8 AM, I participated
in a panel discussion on "Client
features and futures" with the
General Manager for Microsoft Outlook and the General Manager for Qualcomm's
Eudora. We were a little leery when 8 AM came and went with only
five delegates in the room, but eventually attendance blossomed, as did
the conversation. Each of us spent 10 minutes discussing our respective
vision for e-mail clients and the future, which was followed by open Q&A
and discussion on topics like spam, the role of e-mail in the future, the
role of clients in the future, and managing e-mail deluge. By that
point, the audience included some industry luminaries such as Esther
Dyson, John
Dickinson, and one-time colleague
JF
Sullivan. So a great discussion,
and my thanks to Fred
Paul for doing an excellent job of
facilitating the session.
This panel discussion was followed by the
event keynote, given by Eric Hahn. Hahn is well known in the messaging
business, having been involved with some small companies like cc:Mail,
Collabra, etc.
Hahn talked about four ways that e-mail
is changing:
- Spam -- the good guys win
- Messaging processing platforms emerge
- E-mail goes mobile
- The tired "message - folder - address" metaphor is upgraded
Spam -- already within IBM, I'm not getting much spam anymore. Maybe 2 messages a day. Hahn's assertion was that a well-protected messaging environment is already catching spam effectively...but that it is the consumer market where it is still a huge problem to be solved.
Messaging processing platforms -- the metaphor of a "sausage factory" was used to describe the amount of pre- and post-processing going on in e-mail environments today -- with anti-virus, anti-spam, compliance, content filtering, archiving all taking place, and all using different management metaphors and tools. Hahn advocated the idea that all of these should merge into a single appliance -- perhaps part of the messaging environment itself -- rather than having every step handle things of their own accord.
E-mail goes mobile -- not exactly a revelation to me, but I guess the mainstream market still has a way to go here.
"Message - folder - address" -- IBM has been advocating the idea of "reinventing e-mail" for some time, so it's nice to see another proponent come along.
Anyway, the whole conference has a clubby feel -- a heck of a lot of names and faces that have been around the e-mail business for a long time. Unfortunately, I can't stay for the remaining days, but it looks like it will be a good one. The same folks are planning on running a fall version of this conference -- mid-November, in Atlanta. Something to possibly look forward to, though I think my calendar is already booked that week.



After reading the specifications on the Mirapoint Email Appliance product it occurred to me that it had many of the same features as IBM Lotus Workplace. I thought to myself, "Self - Workplace is based on J2EE and other open standards technologies, What's keeping IBM from embedding the Workplace code unto a Blade or I-Series closed box and selling it as an appliance?" Not only that the every component of the Workplace product line (such as Workplace Collaboration, Workplace Instant Messaging, etc.) could be embedded on a Blade or some other device and configured to run in a plug and play manner. This would send a chill through through the email appliance market and secure IBM's customer base from erosion by these up and coming appliance vendors. What do you think?