Alan Lepofsky discusses some of IBM's involvement in Second Life...

Hopefully by now you've heard about Second Life.  IBM is extremely active in this space.   Even before the hype began, lead by the efforts of Irving Wladawsky-Berger, IBM was helping shape the foundations for this virtual world.  Similar to how IBM introduced the industry to e-business as the web became a house hold name, Irving is propelling IBM forward into v-business, or virtual business.  So much so, that we have set up a new division of the company dedicated to virtual worlds and related technologies and services.  This is about much more than just "gaming", it is about the dawn of highly interactive user interfaces for collaboration, learning, and forming communities.
Image:Alan is flying around Second Life  

I'm personally hesitant to get involved in SL, because I know my limits and know that I would probably waste spend a heck of a lot of time wandering around in there.  I'm going to let people like Alan be the pioneers on this one, but he's sure right -- IBMers are spending a ton of time talking about SL.  Our colleague David Berger has also discussed IBM's SL participation:
IBM's a great believer in the potential of virtual worlds; the team at eightbar created perhaps the best Second Life blog around, and Irving Wladawsky-Berger has offered some deep insight on what the growth of virtual worlds might lead to. Over 1,000 IBMers have joined IBM's Second Life community; our CEO led an in-world event and most recently we introduced 12 new islands. All levels of the company - including some functions you wouldn't normally expect - are aggressively exploring how to effectively use Second Life during the course of business.

With that level of participation comes the responsibility to ask tough questions. I think you'll see IBM exert that kind of leadership as we continue exploring the potential of virtual worlds in the new year.
Interesting to read the first comment on Alan's blog about this, from Christopher Byrne.  He says "I am ashamed that IBM is a part of this", based on the lack of control in the SL environment right now.  I think David's point is, IBM and other corporations are there to be the thought leaders on how to evolve this, or other, virtual worlds for the future.  I'm quite certain the concept isn't going away.

Post a Comment