I've been profiled in today's Chicago Sun Times, specifically as it pertains to blogging.  Putting any ego aside for the moment, this is pretty cool because it is one of the first times the MSM (mainstream media) is covering an IBMer using blogging to connect with customers/ partners/ competitors.

The blog formula is simple. Brill posts thoughts on his blog. Readers around the world post reactions. Then Brill comments on the comments. It creates a community that's far flung and valuable.

Before blogs, Brill would query IBM's sales force for feedback on the next version of Lotus Notes. Sales would query customers, then send the word back to Brill.

"It was time-consuming and not effective," Brill says. Blogs provide a faster cycle time.
Link: Chicago Sun-Times: Highland Park blogger read around the world >

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