Several good articles out this morning to coincide with the opening of the exhibit hall at MacWorld Expo 2010...

Information Week, "IBM Puts Enterprise Social Software On iPhone":

IBM, says Rennie, isn't just following the success of the iPhone. The company actually has a growing focus on Apple products in an enterprise context. "Mac is becoming increasingly mainstream across just about every industry segment that we deal with," he said.

"I think people are just looking for an all-in-all more productive environment to work with," he explained. "People are increasingly fatigued in the Windows world." He also says that IBM is seeing customers seeking the cost efficiencies of Linux.
ZDNet, "IBM takes Lotus software lineup to iPhone, Mac platforms":
There are multiple levels to IBM’s move. On one hand, Big Blue is playing with the consumerization of IT theme. The other theme: By bringing software to hot devices--Android, BlackBerry and iPhone--IBM is crafting a Trojan horse strategy to appeal to consumers as Google increasingly targets businesses. Actually, IBM is really focusing more on the prosumer.

It remains to be seen how IBM's consumer foray plays out, but it's fun to watch.
CIO, "IBM Aims to Bring Apple, Social Networking to the Enterprise":
Big Blue wants a piece of high-flying Apple, as well as a slice of the social networking craze. As Macworld Expo gets underway in San Francisco today, IBM unveiled enterprise-class social software for the iPhone and Mac.

On the support side, IBM has also joined the Enterprise Desktop Alliance, a group of software vendors who've bandied together to deploy and manage Macs in the enterprise.
"IBM is endorsing the notion that Apple is ready for business," says Ed Brill, director of product management for Lotus Notes. "The Mac and the iPhone platforms are maturing to the mainstream part of the corporate environment. It's no longer just marketing and the CEO who have Macs."
CNet, "IBM to support iPhone, Macs with new software":
Lest you think this is a "hell has frozen over" moment, Rennie said the motivation behind the efforts to expand the IBM software user base to Apple products is part of the continuum of an on-going trend toward the consumerization of IT.

In addition to lifestyle changes where staff are expected to be "always-on," this consumerization trend is also heavily rooted in mobility. Mobile was once considered an add-on to the desktop, but analysts estimate that mobile devices will exceed personal computers by 2013 with global shipments of mobile devices growing 46 percent to more than 250 million in 2010.
Rennie asserted that IBM needs to be able to support multiple platforms as consumer technology drives IT requirements. People want to use their iPhone or other device at home or on the road and still be able to do all the things they need to for work.
And a bonus, ZDNet, "Q&A: IBM's Alistair Rennie on the big picture for Lotus":
Simply put, IBM wants Lotus to be agnostic whether it’s on the desktop, smartphone or cloud. Frankly, I see Lotus as becoming a cloud brand going forward.

Speaking of the cloud, Rennie said:
The cloud is very important to us. We’ve made significant progress with LotusLive. The expectation is the likely endpoint will be a blend of on-premise software and cloud. We need to deliver a compelling user experience on broad range of devices, platforms like Mac, Windows and Linux and multiple browsers.
Rennie added that IBM is aiming to provide “rich capabilities” in the cloud that are tailored to businesses and secure.
I will add any additional major coverage that rolls in today...

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