Computerworld: IBM to set new mobility strategy with launch of software development lab

June 15 2010

Wednesday morning (uh, in just a few hours), IBM is opening the doors on its new Massachusetts Labs.  You can watch the grand opening live at 9 AM EDT here.  Lots of VIPs at the event, including Massachusetts Governor Deval Patrick.

Following the ribbon cutting, IBM will host a mobile strategy event for industry analysts and press in the Labs.  Among the speakers will be Alistair Rennie, talking about things IBM does on mobile devices, now and in the future.  Those who saw my mobile strategy presentation at DNUG last week saw a preview of what Alistair will speak about; I will post the presentation slides here/slideshare following the event.  Yes, we have an announcement somewhere in there, too...

Computerworld previews the event, with several analysts weighing in as well:

"IBM makes basic meat-and-potatoes software, and it's not glitzy like iPhone apps and mobile moviemaking," Howe said. "But IBM has a multibillion-dollar business in meat-and-potatoes software. It's not glamorous, but it does pay the bills."

IBM appears to be prepared to address mobile computing more directly, but he noted that it already has a central role, with more than 1 billion phone subscribers using IBM software daily, and that 80% of smartphone software was developed with IBM technology.
More to come in the morning.

Link: Computerworld: IBM to set new mobility strategy with launch of software development lab >

Ed Brill | Waltham, MA USA Category:  IBM  Add/View Comments [6]

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  1. 1  Lisa Duke http://www.simplified-tech.com | 6/16/2010 7:35:59 AM

    Great to see some coverage! Do you know if any Lotus execs were made available for comment, or could be? That way maybe we could get our message out and they wouldn't lean on the analysts so much.

    This is a perfect example of how to get the word out for free/cheap. What about doing a similar event on a college campus to re-launch Designer?

  1. 2  Erik Brooks  | 6/16/2010 7:43:07 AM

    @1 - What perfect timing. :-)

    { Link }

  1. 3  Simon Reid  | 6/16/2010 10:52:20 AM

    Not to harp back on yesterdays post, but.....

    "they said it could involve WebSphere application integration for mobile devices or extension of Lotus Quickr, Lotus Sametime or Lotus Connections"

    This article is a case in point, they don't mention Domino other than to say that email on the blackberry has achieved only limited success.

    I really hope at the event today XPages cross-platform development is pushed into the faces of the analysts so that the messages can start to change...

  1. 4  David (The Notes Guy in Seattle)  | 6/16/2010 11:54:56 AM

    Ed, Did my eyes play tricks on me or was the first thing I saw when I clicked on your link to the Computerworld article an advertisement for Microsoft?!

  1. 5  David (The Notes Guy in Seattle)  | 6/16/2010 12:09:08 PM

    From: IBM

    To: Computerworld

    RE: Our new advertising campaign

    Dear Computerworld:

    Please run our ad for Lotus Notes in front of all articles that contain the keywords "Microsoft" or "Sharepoint".

    Sincerely,

    IBM Lotus Marketing