Part of my role in IBM MobileFirst is developing an ecosystem of partners around IBM's market-leading enterprise mobility solutions. This week at IBM Impact, I met dozens of partners who are entering or fully into the mobile market, on the second wave of mobile.

One common question is, what's different now? Mobile has been around for years.

The answer is that the market is maturing rapidly, and now is the time for organizations to adopt a mobile strategy, rather than just a series of tactics. I talk to companies or partners who say that organizations are moving beyond the disposable apps and mobile-enabled websites of "mobile 1.0" towards a full application lifecycle management approach. They are looking for ways to enhance the mobile customer experience. That is what IBM MobileFirst is all about.

This week at Impact, our mobile keynote highlighted five key trends in mobile. Industry analyst Maribel Lopez captured them in her Forbes column. I was also pleased to see the subject article by CRN's Rick Whiting, highlighting partner Perficient. Perficient has been an IBM partner for many years, and those of you who are Notes customers will likely know of them as well. This week they announced their new mobile practice:

Too many customers view mobility as an add-on to their IT systems, [General Manager Vishal] Rajpal said. "We've been trying to tell them to think of mobile as the first platform. They should step back and see the mobility play as a key part of their IT system. We've been preaching that message for awhile," he said.

That's fueling demand for the up-front consulting and system design services Perficient offers, as well as the software development, integration and deployment services that come later. That also ties into the solution provider's vertical industry practices, Rajpal said.
But the key quote from the article demonstrates the opportunity for all IBM business partners to come along to MobileFirst.
Rajpal said the solution provider is building its mobile practice around IBM because of several key mobile technologies the vendor acquired in recent years including the Worklight mobile application platform, Green Hat cloud software testing tools, BigFix endpoint management system, and Cast Iron cloud/on-premise application integration software.

"IBM has one of the most comprehensive product sets around mobile," Rajpal said. "I think they've put together a really strong story with their mobile platform."
Link: CRN: Solution Provider Perficient Launches Mobile Computing Practice >

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