Ed Brill

End-user Notes 8 advertising on cnn.com today

I've just discovered that I won't have live Internet access during the keynote of today's Lotus Collaboration Summit.  So, I'm drafting wifi now, before our guests arrive, to give some updates.

There are a half-dozen new announcements this morning, with Symphony already out and in the press.  I'll update the others post-keynote.

One interesting thing I just learned is that today, all of the advertising on cnn.com (at least for the US edition) is advertising for Lotus Notes 8.



Remember that this advertising is specifically targeted at end-users.  It's a very different approach -- no blue block, no "special" message, nothing about taking back control.  The click-through directs you to a "unify and simplify" section of the IBM website.



I'll write more in a few hours...now, on with the show...