Not quite two weeks ago, IBM held a "mobility day" event for press and analysts in our Massachusetts Labs (Littleton).   I blogged about Alistair Rennie's presentation from that day, but wasn't able to capture some of the other events and messages.  It turns out there, was a lot of analysis written about that day, from analysts like Redmonk and Hurwitz to mainstream press.  I really liked this short article in Forbes, which kind of makes the point of the whole thing:

I'm sitting in an all-day mobility confab with other analysts at IBM in Littleton, Mass. Around me, all these stodgy, old IBMers are flipping through iPads, tapping on iPhones and fingering BlackBerrys.
Hmm, I don't think I fit either of the adjectives but I am flipping through an iPad...anway...
I had no idea how developed the company's mobility strategy actually is, and neither did anyone else, which I suppose is why management decided to call this meeting in the first place. IBM's marketing can be a haven of well-kept secrets.

Turns out IBM's software group writes a lot of code specifically for the iPhone, iPad, BlackBerry--oh, and Android and even Windows Mobile. These people are testing their own products on approved platforms. ... The essential theme of the day is that work is becoming more mobile, and technology suppliers must adjust to that reality. IBM's software is being rewritten to deal with the mobile world. ...

IBM will never sell a phone, but it most definitely does have a mobile strategy. And don't be too surprised if that bearded professor flipping pages on an iPad at the table next to you in Starbucks turns out to be an IBM employee. And actually, not all of the employees are old and stodgy. That's just a myth. Big Blue has come a long way since 1984.
Pretty cool.

Link: Forbes.com: Under The Radar: IBM's Mobile Strategy >

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