February 12 2013
Today is day seven in my new role, and I'm already behind. It will sound trite, but IBM is doing so much in the mobile enterprise space that my first week+ has been the proverbial "drinking from a firehose." New products to learn about, new team to meet, and new activities to jump right into. I'll have a lot more to say about those activities in the next ten days -- but I like the hand I've been dealt.
Meanwhile, my first public surfacing in the new role will be at IBM's PartnerWorld Leadership Conference, February 25-28 in Las Vegas. Part of my team's mission is to grow and cultivate the ecosystem of partners who are working with IBM Mobile Enterprise solutions. That includes so many of you who have been with me on the Notes Traveler, Sametime mobile, Connections mobile, SmartCloud Meetings journey, but includes a much broader portfolio of partners building solutions with IBM Worklight, deploying IBM Endpoint Manager as a mobile device manager, using Tealeaf for mobie analytics, using Rational tools for mobile application testing, and many many more product areas. During the PartnerWorld conference, my colleagues and I will specifically be discussing the opportunity when working with IBM mobile overall, but we will be exploring where channel partners are looking to grow their businesses using these IBM mobile solutions (or find out what new ones we need to introduce).
Mobile is high on the list of priorities for partners who are planning to attend the conference. In pre-conference session preference surveys, one-third of all partners indicated interest in the mobile market opportunity...the third-highest of all categories (behind midmarket and PureSystems). As such, there will be several mobile-focused leadership exchanges, and my team will be exhibiting on the show floor to highlight all of the IBM mobile enterprise solutions.
There are three other conferences already on my radar -
- Mobile World Congress. Same week as PartnerWorld, and I can't be in two places at once. However, IBM General Manager Marie Wieck and VP Kristen Lauria will be in Barcelona to carry the IBM mobile enterprise message, along with a host of other executives and product and marketing managers. I don't think you'll be able to miss us if you are there.
- Pulse. The week after Partnerworld, IBM's Pulse conference features a significant amount of mobile content, as one of four key conference themes. The Tivoli and IBM Security teams are sure to be highlighting their mobile management and security solutions, along with an array of other content.
- Impact. My new team's equivalent of Connect, IBM Impact runs April 28 to May 3 in Las Vegas. It sounds huge! There is an early bird registration the rest of this week, and you can find out more on the website about the expected crowd of 9500 and the conference theme - "business in motion."
OK so my first post in the new job totally sounds like a marketing guy - that transformation didn't take long. However, in the coming weeks I will be blogging about IBM products and services in the mobile enterprise space, as I get my arms around what they all are and who uses them. Stay with me - there's a lot to learn.