Information Week's David Carr reports on Alistair Rennie's keynote from last week's Enterprise Connect conference....

As someone who writes a lot about enterprise social software, I kept waiting to hear more about how it fits with unified communications while attending UBM's Enterprise Connect show in Orlando.

I got my wish when Alistair Rennie, general manager for Lotus and collaboration solutions at IBM, took the stage for a keynote address. Rennie called social "a fundamental game changer for unified communications," a technology that has been falling short of its promised potential for years.

Rennie then proceeded to give a speech that was almost entirely about social and very little about UC. The onstage demo he introduced was mostly about the IBM Connections enterprise social network and navigating from conversations to documents, with a brief demonstration of how you can move from a comment or a document to viewing its author's contact information, reaching out with a Sametime instant message, and escalating from a textual message to a voice or video call. ...

"I don't think we have any shortage of technology at this point, and most of them work," Rennie said, but getting people to care about collaboration technology has been the hard part. That all changes with the advent of social software, particularly when an enterprise social networking initiative is aligned with business goals.
Social + Communications. It makes sense to me.

Link: Information Week: Will Social Show Its Face In Unified Communications? >

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