The Information Technology Services Marketing Association's newsletter describes IBM's blogging efforts...

Practicing what they preach, IBMers are launching all manner of public blogs, building on the reported thousands of internal blogs already in use. ...[Other] IBM bloggers represent (officially and unofficially) various hardware and software divisions, technical and marketing groups, and miscellaneous corporate functions and concerns.

Beyond Big Blue, we're seeing similar moves from a number of tech and other companies as more and more people understand the potential power of blogs to connect with customers, participate in the most timely and active discussions about core business issues, and learn from the broadest possible community about what matters and what works.
I will be speaking on a panel about business blogging at the ITSMA's annual conference, next month in Boston.

Link: ITSMA Newsletter: IBM and the March of the Blogosphere >

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