As reported by blogger Mick Stokes yesterday, the first "Lotus Knows" advertisement has shown up in the land down under, specifically in Voice and Data magazine. I had the opportunity to review the Lotus Knows plans with the Aussie marketing team last week, and I'm excited by what they have in store for the months ahead.
As of today, lotusknows.com.au and lotusknows.co.nz are up and running. The internal launch of Lotus Knows within IBM in the two countries is kicking off today, June 8. An important aspect of efforts like Lotus Knows is raising awareness in the broader IBM. There's a very cool contest for IBMers in ANZ to possibly upgrade their ride for a weekend...see photo below. Internal awareness is a critical component for success in a company as large as IBM, where Lotus is just one product division among hundreds.
Over the next six weeks, IBM will announce several ANZ wins for Lotus, in both existing and new customers. The advertising that started in one magazine will roll to others, and in two or three months' time, there will be physical advertising in airports, taxis, and other out-of-home presence. IBM also have a few events planned, both as Lotus brand and industry events, to raise the profile of Lotus collaboration in ANZ. Plus I believe Alistair Rennie is headed down under next month.....
Overall feels like very good stuff and delivers on the commitment that we made when the Lotus Knows campaign was first kicked off last August. Lotus Knows that you would have liked to have seen it hit ANZ sooner, but here we go, and it should be a very useful effort and timing indeed.
Link: lotusknows.com.au and lotusknows.co.nz >
Post a Comment
- 2
Adam Osborne http://www.preemptive.com.au | 6/8/2010 12:33:09 AM
The is the best news we've had for years - thanks for listening Ed !!
- 3
Kirsty Whetham | 6/8/2010 1:05:43 AM
Brilliant news!
- 4
Greg Kopeykin | 6/8/2010 1:34:52 AM
Good news! Hopefully here will be more Lotus jobs. Meanwhile, Queensland government started migrating from Lotus.. :(
- 5
Ethann Castell http://www.caliton.com | 6/8/2010 6:33:51 AM
That's fantastic news.
- 6
Peter Wilson | 6/8/2010 7:11:58 AM
Good news, however I feel the horse has well and truely has bolted ({ Link })
- 7
David Racicot | 6/8/2010 1:15:50 PM
@6. How sad. 'Ailing?' What a waste of money migrating instead of staying current and utilizing the Lotus Notes capabilites.
- 8
Jonathan | 6/9/2010 1:35:49 AM
It may only have just started, but this is already working. We are a large IBM customer in Australia that are about to embark on a Notes 8.5.1 upgrade and our IBM Accelerated Value Leader is using LotusKnows to help us with our internal promotion of the project.
Perfect timing and great work!
- 9
Lisa Duke http://www.simplified-tech.com | 6/10/2010 11:51:57 AM
Ed, the materials in the picture look great! Tell Lotus marketing to keep it up!
Also, when IBM is done with the display materials shown in the photo, please ask the marketing folks to reuse them at LUGs, LCTYs, and then pass them along to the partners when IBM is done with them!
- 10
mike | 7/27/2010 7:10:26 PM
@4 And Federal government is almost finished migrating!
:(
Great news for A/NZ region. The rolling thunder of Lotus Knows will be continue to penetrate our region. Exciting activities and real investment from our valuable BP's and ISV's will continue the message.
Stay tuned for further updates... I will be working with Ed to keep you all informed.