Lotus Notes 8.5: "Transform an Idea"

January 9 2010

This is a pretty cool video that, um, I've never seen before.  Of all places, I learned about it through former colleague Dvir Reznik, who read about it in an Israeli blog.

I can't embed it, but the click-through is worthwhile.  Meanwhile, I have to find out why I haven't seen it before.  Because if I haven't, I'm pretty sure you haven't, and your end-users haven't, either.

Image:Lotus Notes 8.5: "Transform an Idea"

Lotus Notes 8.5 ships with a set of collaboration and social networking tools that let people solve business problems more quickly and more creatively. To demonstrate this, Ogilvy created one of the world's first networked banners, allowing users to join a simple collaboration -- in real-time -- directly inside of the ad unit. The banner prompted more than 186,000 interactions in the U.S.

Link: Lotus Notes 8.5: "Transform an Idea" (alternate link and some comments from, hmm, seven months ago, here) >

Ed Brill | Highland Park, IL USA Category:  notesdomino lotusnotes 8.5 lotus  Add/View Comments [7]

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  1. 1  Erik Brooks  | 1/9/2010 11:31:39 AM

    Somebody else in the Yellowsphere posted this on their blog maybe a month ago.

    I thought the same thing - "What a cool banner ad!" Then I think about "interactions," and is an interaction basically a click? If so and you figure 10+ clicks per person then the number of actual personal impressions drops rapidly.

    Honestly though, if Ogilvy did something innovative for marketing Notes AND managed to get it in front of a bunch of people, I'd eat a shoe.

  1. 2  Ed Brill http://www.edbrill.com | 1/9/2010 3:59:41 PM

    @1 don't you think they've accomplished that, at least in the US so far, with "Lotus Knows"?

  1. 3  Ian Scott  | 1/9/2010 4:41:06 PM

    @1 - and there was me thinking 186,000 maybe had something to do with the speed of light.

    I really like the ad.

  1. 4  Peter Wilson  | 1/10/2010 12:24:05 AM

    It would be interesting to understand what Gen X,Y and the 'guy on the street' thinks about the term Collaboration. I assume it would be things like Facebook, LinkedIn, iPhones, Text'ing, Twitter... probably not 'old' (younger generation's term) technologies such as Sametime, Email etc. Just wondered what others think....

    It's certainly hard to try and bring something new/catchy to an already mature market. Just think of the uphill battle Microsoft has with their Zune player. If you ask a bunch of friends (like I have) if they have heard of Zune, you generally get blank stares :-)

    Pete

  1. 5  Patrick Kwinten http://quintessens.wordpress.com | 1/10/2010 2:00:54 PM

    "a set of collaboration and social networking tools"

    it does not say "a rich set of..."

  1. 6  Craig Wiseman http://www.wiseman.la/cpw | 1/10/2010 6:02:48 PM

    This is something I've kept to myself for 10 years.

    Every time I here "collaboration" I picture a guy with a french accent in a cafe telling me he doesn't really want to talk about what he did during the war.

  1. 7  Ed Brill http://www.edbrill.com | 1/10/2010 6:47:18 PM

    @6 we've struggled with that ever since the invention of the product. It is in part why the word "groupware" was invented rather than using collaboration as a starting point.