April 21, 2006
Lotusphere Comes to You, Singapore
The day's not over yet, but I've got a few minutes to blog. About 300 here in Singapore today, an enthusiastic group for sure. The main stage was decorated as a boxing ring, and the metaphor carried throughout the day. Customers and partners I've spoken with throughout the day have been positive and optimistic. I also had an interesting press interview and an analyst meeting... pretty full agenda."Fun" is certainly a theme of the event here today. As part of the event marketing, several taxis around town have been wrapped with Lotus advertising.
Throughout the day, attendees have been offered an opportunity to take a few punches at the boxing dummies -- well, these weren't exactly participants, they were the hired help...
One other fun element is Willy Foo, the photographer from Live!studios. He's taking pictures throughout the day, and they are instantaneously rotated up on a projector in the foyer. Printouts are available, too, almost like trading cards. They even have the Lotus software logo on them.
I'm on with the closing keynote in a few minutes, followed by a meeting of the local user group. Pepper crab, I think, is on the evening's agenda. More from Singapore later.
Posted by Ed Brill at 09:41:49 AM | Add/View Comments (23)
Location: Singapore
Location: Singapore


