IBM's Dirk Nicol was interviewed for this article...

This is the new locus of interaction that IBM Workplace is designed to address: It is designed to function not only as a collaboration platform, but as a collaborative application development platform in which new solutions from the entire range of tools can be forged.

IBM Workplace--as a brand of products--is designed to pull together a constellation of standards-based collaborative tools onto a platform or into a framework where the users themselves can begin to fashion their own environments within this virtual collaborative space, a place where the users will be responsible for tailoring and developing the solutions to their unique work problems.
This article covers a relatively broad set of subthemes around Workplace -- target audience, branding, development tools and APIs, and more.

Link: MC Press Online: IBM Workplace: More than just Notes on steroids >

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