A case study highlighting use of Notes/Domino 8, Sametime, and Quickr...

Although the company's Nutra-Flo Protein and Biotech Products division has a reputation for quality and innovation that extends around the world, its IT systems were ill-prepared for the demands of global business. "As a medium-sized company, IT wasn't a focus area beyond our own office," explains Nutra-Flo President Eric Lohry. "But growing relationships with overseas distributors made it obvious that we needed tools that could help us turn partnerships into real collaboration." ...

Web 2.0 features incorporated into Lotus Notes and Domino 8--including RSS feeds and blogs--offer Nutra-Flo employees cutting-edge communication tools for richer, more timely information access and sharing among teammates. In the future, Nutra-Flo could use these capabilities to better communicate with customers and partners. For the Nutraferma project, the company is using an internal blog to track project status; workers can simply read recent posts to get the latest news. Nutraferma is also syndicating the blog's content via RSS feeds, enabling team members to get updates automatically by subscribing to the feed and using the RSS reader built into the Lotus Notes client. The RSS feeds and internal blogs help eliminate mass mailings and the recipient list maintenance they require. "We easily customized the standard Lotus Domino blog template to create a unique communications tool, and we didn't need IT support to do it," says Lohry. "We've even extended that capability to external blogs that allow us to interact directly with customers outside our normal distribution channels. Lotus Notes and Domino 8 has given us affordable access to cutting-edge communication tools that previously fell outside our IT expertise."
Eric Lohry occasionally comments here and on the other Lotus-focused blogs.  This case study is a great example of how success can happen when senior executives understand the transformative value of collaboration technology.  Thanks, Eric!

Link: Nutra-Flo drives global business with robust collaboration platform >

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