Opting In, a month in

March 3 2013

OK technically it has been about six weeks since the book really shipped, but a month since launch at IBM Connect 2013. Close enough either way.

My first book, Opting In: Lessons in Social Business has already hit many of my personal goals. Just having a book in print checked it off the bucket list. Some of the more memorable moments since publication have included making various Amazon "hot seller" and bestseller lists, the book signing at IBM Connect, and presenting a session about the book with Marcia Conner. We tried to have a book release party here in Chicago, but it turned out to be the then-snowiest night of the year. Still it was wonderful that 20+ friends and family showed up; for the other 30-40 of you who couldn't make it, I think a spring barbecue will be in order.

For those still reading or thinking about it, I hope you will take the opportunity to continue down that path. Business books by nature are not page-turners, and it's easy to get distracted from considering them a cover-to-cover journey. Since the book was written sequentially, I think it gets better as it goes. Also, for those in the "Lotus community," I think you will find yourself and your memories throughout the book -- figuratively or perhaps even literally. There are still a few easter eggs hidden in the book that appear to have not yet been discovered, anywhere from the acknowledgements to the appendix.

Last week at IBM Partnerworld Leadership Conference, I had a chance to do a short five-minute video interview about the book with Paul Gillin. In the next few weeks I'll have a chance to do a product management-focused podcast and webinar about the book, and I am speaking at the Social Media Strategies Summit in April.

I'm forever grateful to those who have left Amazon.com reviews of the book thus far (both those I know and those I don't), and would truly appreciate it if others of you who have finished the book could take a few short minutes to leave your own impressions. Honestly, if the Amazon approach isn't right for you, I'd welcome your feedback right here on this blog post.

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  1. 1  Volker Weber http://vowe.net |

    I know that owning books does not make you smart. But it is still sitting on my desk, together with Michael Sampsons, patiently waiting to be read.

  1. 2  Michael Sampson http://www.michaelsampson.net |

    Volker, put down all devices, phones, computers and other gadgets. Pick up book. Read. Enjoy.

  1. 3  David Hablewitz http://thenotesguyinseattle.com |

    I am reading it and I will say I like the social computing guidelines outlined in the appendix. This is a good example that can be directly reused by companies with minor adaptations to their own needs. But more importantly, I think these guidelines give a good explanation of what an executive could expect from being a social business even if he didn't read the rest of the book.

    No, I'm not reading it from back to front. But I am left handed (we flip from back to front) and I like to review the TOC and appendices first to get a taste of the contents before diving in. Also, I think this is the first time where I'm reading a book that I know the author and I know your voice. The book reads like you talk, so I can hear it as if you were saying it.

  1. 4  Ed Brill http://www.edbrill.com |

    @3 Thanks, David. I did want it to come across as conversational, so I am glad that is how it is reading for you.

  1. 5  Vaughan Rivett http://www.socialbizguy.com |

    Ed, this would have to be one of the best books I've read on Social Media/Social Business. You've provided 'real' insights and practical examples based on your experiences.

  1. 6  Ed Brill http://www.edbrill.com |

    @6 Vaughan, thanks very much for that. Tell amazon.com :-)