Mainstream media covers the good and not-so-good of corporate blogging...

For businesses, blogging is a way to reach customers, colleagues and clients, but it's about more than just slapping down an electronic stream of consciousness. It can be part of a larger strategy to reach out.

"Blogging stands in stark contrast to the mass-media, one-way broadcast method," said Peter Kim, an analyst with Forrester Research in Boston. "The overarching thing is to create a more individual level of conversation between a brand and the consumer."
Good tips in the sidebar as well.  Flattered that they used as an example in the story.

Link: Palm Beach Post: Blogs link brands, buyers >

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