Soundbite economics

December 17 2006

During a truly bored moment yesterday, I ended up browsing the latest ringtone offerings from my wireless provider (no, the Pearl has not arrived yet...).  I suppose this is captive market economics at its finest:

Ringtone download: US$2.49

Image:Soundbite economics

In the meantime, I can buy the whole song over at iTunes for US99ยข ... and with little effort, turn that into a downloadable sound bite to use as a ringtone.
Image:Soundbite economics

Even the sound of an old phone (not in the out-of-the-box set of my current phone) costs two bucks.

I'm sure this all makes sense to someone.

Post a Comment