A mainstream media piece on blogging and social media in business.  A lot of point-of-view on what the benefits are and who is using social networking/media.  Includes a bit about Lotus Connections:

"Large corporates are using this to connect their own employee base together. Smaller companies are getting together to partner using some of this software, to form larger entities by combining several small partners to go after business together or to negotiate better deals," said [Mike[ Roche [chief architect, IBM Dublin software labs].

Lotus Connections is jut one of the many blogging and social networking tools available today. If business people apply the same acumen when using web 2.0 communications tools, as they do to other parts of their business, then the rewards will be theirs for the taking.
Link: The Post.IE: Brave new blogging world >  (Thanks, Paul)

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