The Wall Street Journal today featured several articles about social computing, including an overview of IBM's use of Web 2.0 technologies:

Not at IBM. Despite its century-old roots and button-down East Coast tradition, IBM has leapt to Web 2.0 -- the latest incarnation of the Internet, in which user-generated content is considered as valuable as content written by pros or company officials.

At IBM, nobody is allowed to be anonymous online. And it's easy for anyone to send someone's superior evidence of anything they regard as inappropriate. As a result, the profanity-laced flame wars that happen on many public sites don't occur within IBM's firewalls. Employees online can't disparage competitors or reveal customer names without permission.

"Any employee can have a blog, a wiki or a podcast," says Ethan McCarty, editor in chief of w3, IBM's constantly updated daily online newsletter, which most employees keep on their home page. ...

John Rooney, manager of innovation programs for IBM's chief information officer, says IBM decided it needed to adopt social-networking technology in part because "five years ago there was a concern that IBM wasn't attracting the best technical talent" from colleges and grad schools. So the company started assigning interns to making self-publishing blogging software that could contain content within IBM's walls. Originally the software was meant only for internal use, but it's now being adapted for sale to customers.
Link: Wall Street Journal: Playing Well With Others >

Post a Comment