Effective press training...

I asked Rashid how he expects Microsoft Research New England to contribute to the company. "I have no idea," he answered. "If I knew, then we wouldn't really need it."
Then there's the imitation-as-sincerest-form, from Microsoft's press release:
"As part of the core mission of Microsoft Research, we're investing in a sixth research lab in one of the great research and technology hotbeds of the world," said Rick Rashid, senior vice president of Microsoft Research.
Gee, I wonder where they came up with such a powerful buzzword:
"We see Boston as an innovation hotbed," says Mike Rhodin , general manager of Lotus software and IBM's senior state executive for Massachusetts.
Link: Xconomy: Doors open at Microsoft Research New England >

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